Louis Vuitton opens Pop-Up Store dedicated to The #FIFA World Cup

Louis Vuitton has just opened a special pop-up store at Miami Design District dedicated to the FIFA World CupTM Official Licensed Product Collection. The pop-up store will be open to the public from June 14th through July 15th and designed with the collection’s inspiration in mind. 

Since 2010, Louis Vuitton provided a travel case for one of the world’s most sought-after, legendary trophies of the world: the FIFA World CupTM Trophy. For FIFA World CupTM Russia 2018, Louis Vuitton’s relationship with FIFA World CupTM has grown to encompass a new leather good collection: the Louis Vuitton 2018 FIFA World CupTM Official Licensed Product Collection.

The pop-up store features unique versions of Keepall and Apollo bags, and a selection of small leather goods inspired by the legendary Official Match Ball of the 1970 FIFA World CupTM. Made with the House’s iconic Epi leather first introduced in the 1920s, the styles will be proposed in up to three colors combinations. 

The hexagon design is created using a three-stage embossing procedure that is both innovative and based upon the House’s historic savoir-faire, allowing each coloured hexagon to have a richly textured feel, reminiscent of classic footballs. For a more exclusive version, a “Made-To-Order” Keepall is proposed in a rich palette of 8 pentagon colors. Each of them can be associated with one of the 5 colors of trimmings to create a Keepall in the colors of almost any national flag. Completing this sophisticated offer, an Epi leather luggage tag could be embossed with one of 35 national flags, including the nations taking part in the competition. 

The new pop up store will present a unique, limited-edition FIFA World CupTM Official Match Ball Collection Trunk that is set to become an instant collector’s item. Based on the House’s traditional wardrobe trunks, it opens to reveal a stunning collection of 14 footballs: 13 reeditions of the Official Match Balls used at FIFA World CupTM tournaments since 1970, all fabricated especially for this project by adidas, and one Louis Vuitton designed football.

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