MMM’S Guide to Local Fashion Brands In South Beach

Forget your basic retail chain stores. It is time to discover and support your local- Miami made, independent boutiques. Here are 5 labels you should know about and should take the time to visit when your day calls for some retail therapy.


This South Beach Boutique founded by two best friends Anna and Cheryl has quickly become a destination for the latest trends and pieces for the season. The frankie. style is simply chic and modern, mixing high and low, casual and dressy. Whether you’re looking for a little black dress for a Friday night out or just some new threads to rock on a casual day off, frankie. has it. Every season, Anna and Cheryl hand pick every single piece and combine them to make the perfect outfit for their clients. Not to mention their store is absolutely adorable and super chic.

Hours: Monday – Saturday 10am – 8pm, Sunday 11am – 6pm.

1891 Purdy Ave, Miami Beach, FL 33139. (786) 479-4898


OMG Miami Swimwear

OMG Miami Swimwear was established in 2010 by 26 years old, miami native, Andrea Gaviria. Andrea created the company after being fed up by not being able to find a bikini that fit her well. She decided to take matters into her own hands and make a swimsuit herself, later posting it on social media. The response from her friends and followers were overwhelming and voila! OMG Miami swimwear was born.

Andrea opened the doors to OMG in an exclusive Miami Beach store front in 2016. Over the years the brand has expanded, not only selling swimwear but as well as apparel and accessories.

The variety of styles and colors of swimwear are endless in this boutique. Omg Swimwear’s super sexy cover ups and suits are sure to make you stand out on the beach.

Hours: Monday – Saturday 11am – 7pm. Sunday 12pm – 5pm.

815 Washington Ave, Miami Beach, FL 33139. (305) 367-8943


Tupelo Honey

Jeans, jeans, jeans! Who can get enough? Since 1970 family-owned Tupelo Honey serves as South Miami’s go-to haunt for basic tees and jeans. Owners Ira and Gail Blum and their son, Jordan have four decades of experience witnessing Miami’s constantly evolving styles, but have always remained faithful to their aesthetic.

With so many styles to choose from, Tupelo Honey Clothing in Miami is a fashion-lover’s paradise! A clothing item at Tupelo Honey Clothing will feel custom made for your body.

Hours: Monday – Friday 10am – 7pm. Saturday 10am – 6pm. Sunday 11am – 5pm.

7250 SW 57th Ave, South Miami, FL 33143.


Bossa Concept

Brazilian native, Alessandra Cavalcante founded and curated Bossa Concept in November 2016 – a boutique store based in Miami that focuses on the best of Brazilian fashion. With the help of her partner, Daia Rezende, the concept store now houses over 25 Brazilian brands featuring ready-to-wear and accessories of all kinds. It’s impossible to leave empty handed at this vibrant boutique!

Hours: Monday – Friday 10am – 8pm. Saturday 11am – 7pm. Sunday 11am – 6pm.

1201 20th St #3, Miami Beach, FL 33139. (305) 415-6291


Indie Soul

Indie Soul is epitome of colorful, eclectic and exuberant fashion. This local brand is a global, luxury bohemian clothing and accessory brand born in Miami from a group of bohemian souls searching for items of luxury quality that still maintained the bohemian essence of unique and handcrafted products.

At Indie Soul the focus is manufacturing items with indigenous communities where true artisans work as cooperatives to make truly individual pieces. They cover the globe from the tropical forest of Colombia to the deserts of Peru and the mountains of India.

1801 Collins Ave Cabana 2 Miami Beach 33139. (305) 379-4620

Hours: Everyday 10am – 7pm.

No Comments Yet

Leave a Reply

Your email address will not be published.