MIAMI (October 2017)— Favorite films from the 1940s through the 1990s serves as inspiration for the art exhibition, IRL (In Reel Life): From Celluloid to Cellular, Recasting the Classics Through Graphic Design, which will open with a reception from 6:00 to 9:00 p.m. at the Miami Beach Cinematheque on Tuesday, December 5 and will run through the month. Produced by Miami Beach’s own Jacober Creative, an award-winning design and marketing studio, the works are their takes on American film culture, as filtered through the lens of the usually disposable medium of Instagram, recast onto everyday “objects of desire.”
The exhibition grew out of a project, #JacoberSummerSeries, where the Jacober team was challenged to create a new Instagram posting once a week, each relating to twelve different “summer films.” While the Instagram design guidelines were in one sense restrictive – a triptych format suitable for posting, three color designs only, and no film titles – the freedom to invent within these boundaries led to some remarkably vivid graphics. Films that provided jumping off points ranged from Barbarella to The Birds, from 2001: A Space Odyssey to Desperately Seeking Susan, from Carrie to West Side Story.
On display at the Cinematheque will be a unique range of 3-D showcases for the graphic designs, transporting the Instagram images onto some very real-world objects, and creating a tactile quantum leap away from the flat online experience. “One of my favorite things we did was to create a 360-degree experience using VR goggles for our 2001-influenced design,” says Paul Jacober, principal of Jacober Creative. “I’m also especially fond of the 12 custom cigarette boxes imprinted with our Desperately Seeking Susan-inspired graphic.” Also on display will be Bkr water bottles with Carrie inspired graphics, Vans sneakers with a design that is a tribute to The Birds,
A Clockwork Orange-inspired design, and a lunch box with a Breakfast at Tiffany’s-style graphic, among others.
Jacober adds, “Cinema is one of the most accessible artistic mediums, forming a kind of pop cultural landscape of dreams and desires, from lazy summer days to romantic nights, from musical visions to sci-fi futures. Using classic films as a foundation for freedom of artistic expression, this exercise challenged our designers to be original and to create their own visual interpretations of some of the greatest movies of all time.”
The Miami Beach Cinematheque is located in the Old City Hall at 1130 Washington Avenue, and both the opening night reception and the ongoing exhibition are free and open to the public. For more information visit Jacober Creative at www.jacobercreative.com or call (305) 672-3293. Designers whose work will be on display include Nicolette Connell, Victor Lopez and Adriana Mazariegos. Jacober Creative, located just off Lincoln Road in Miami Beach, specializes in graphic design, branding, logos, digital marketing, websites and video production.