On Thursday, December 7th The House of Creed, which has been passed from father to son since 1760, invited guests for a special Miami Art Week celebration marking the opening of the French fragrance brand’s third North American Boutique in the newly developed Paradise Plaza within Miami’s famed Des
More than 400 guests, including Craig Robins, Leslie Wolfson, Lola Ponce, Carolina Lindo, Martha Graeff, Jenny Lopez, Jose Forteza, Karla Martinez and Michelle Badillo gathered within the boutique and surrounding Paradise Plaza to join seventh generation perfumer Erwin Creed in celebrating the brand’s opening during Miami Art Week. Guests enjoyed Aperol Spritz from a signature Aperol cart and light bites while admiring custom painted Creed bottles by local artist Erik Skoldberg, available for purchase to benefit The Miami Foundation.
The boutique, which first opened its doors to Miami shoppers days before the event in late November, is a modern new approach to theclassic Creed design. Touches of white lacquer, glass and sleek brass metal give the illusion of infinity in a contemporary space whereclients are invited to explore the brand’s rich history through an array of best-selling scents. Catering to global fragrance connoisseurswho love travel and covet luxurious scents, Creed currently serves as the buzzed-about Miami Design District’s only dedicated fragrancebrand.
“The cosmopolitan Creed client is sophisticated, international and well-traveled,” says Erwin Creed, seventh generation perfumer forThe House of Creed. “Miami is an exciting new market for Creed its international culture and dynamic atmosphere are an excitingdraw for our customer. The Design District was the ideal choice for our next door, not only is it a center for art and fashion, which willgive our customer the full experience of the Creed lifestyle but the shop truly brings that brand to life.”
The Miami opening follows two additional North American boutiques: the brand’s New York Madison Avenu