It’s no secret, Shepard Fairey has always been open about controversial social and political topics, as evidenced in his artwork which promotes awareness of social issues. His aim in his work is to reawaken a sense of wonder about one’s environment.
This is exactly what this week’s Work Of the Week! WOW!, Sedation Pill HPM depicts. Shepard comments about this work, “The Sedation Pill print is inspired by the title of my favorite Public Enemy album “It Takes A Nation Of Millions To Hold Us Back”. I think the biggest problem in America is the indifference and complacency about important issues that results from much of the population being perpetually hypnotized by conspicuous consumption, social media, entertainment, and self-medication. Using sedation and escapism for relief from the rat race might make us less aware (blissfully ignorant) but also less empowered to improve our role within the rat race… a vicious cycle of cause and effect.”
However, something very interesting about this work, that many may not notice until pointed out is the influence of another social and political activist artist.
Fairey’s Sedation Pill could have been crafted 50 years ago by famed Pop artist Robert Indiana.
Using words like Stay Alert and Eyes Open as imagery to effectively convey his message, and of course the title of the work “It takes the sedation of millions to hold us back”. Fairey, creatively taking a page from Indiana’s playbook, not only uses words, but also positions them along side of geometric forms and shapes, and effective fonts to emphasize not only the word but its connotations.
Indiana brilliantly understood that words would not be enough. He had to pair them with form, shape, color, and draw the viewer in by making the work visually optical, and kinetic. Shepard Fairey did all this with Sedation Pill.